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Apr 26, 2022

Utilize 3D Model Home Tours to Increase New Construction Sales

It’s all over the MLS… new construction listings with pictures of 6 different elevations and a couple of staged photos of sleek kitchens and formal living spaces. Each property within the new subdivision looks exactly the same. But the whole point of buying a new construction home is for buyers to customize it to what they want and need. These listings with the same 10 pictures do not allow home buyers to see themselves living in these properties. 

A recent survey reported that 55% of home buyers want to see floor plans on listings, and 43% prefer virtual tours, yet 94% of listings do not include either. New construction listings that lack floor plans and virtual tours dissuade buyers instead of enticing them. 

How 3D Model Home Tours Increase Sales

3D tours create an experience where buyers can envision their lives unfolding within a listing. They can walk through the property to pick out where their great grandmother’s heirloom rocking chair will go and visualize where the extended family will gather for holiday dinners. Floor plans enable them to identify which bedroom is the right size to install a window seat for their bookworm tween daughter, or if they like the location of the home office.  

BIMQuote technology takes 3D home tours to a whole new level. Prospective buyers can virtually walk through a project and view its floor plan. They have access to nearly 6000 building products with integrated suppliers and real-time pricing.  Buyers can change features within the model and visualize design updates within minutes. This interactive experience allows them to make will encourage buyers to purchase your new build instead of others.  

Take Advantage of 3D Model Home Tours During Busy Real Estate Months

April through September are the busiest months in real estate with the greatest buyer demand. Current buyers are frustrated by the lack of inventory in the housing market. Offer new construction listings with floor plans and 3D virtual home tours as a solution to their housing needs. 

New construction homes currently account for one-third of houses on the market. Optimizing your listings will make your properties stand out against others and increase your sales.

Sign up to begin using the BIMQuote technology today and sell more properties with listings that rise above the competition.  


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